Blog

Discover what’s new in our ecosystem, and see our latest thoughts on industry topics

Ad Operations
What is Supply Path Optimization?
Header Bidding
From Request to Opportunity: Redefining a Basic Programmatic Term for a Publisher-Empowered Era
Open Garden
The Open Garden’s Watershed Moment: Reflecting on Google's April 2025 News
Open Garden
Aditude’s Third Way: Preparing Publishers for the Future
Ad Operations
How Aditude Puts Publishers Back in Control
Ad Operations
The Impact of Ad Latency on User Experience
Behind the Scenes
Life at Aditude: Ethan Patrick
Behind the Scenes
Life at Aditude: Pamela Nevins
Ad Operations
5 Top Strategies to Increase Page RPM
Ad Operations
Programmatic Advertising 101: What Publishers Need to Know
Ad Operations
Ad Monetization Best Practices for Publishers
Ad Operations
5 Reasons Why Publishers Should Use Lazy Loading
Behind the Scenes
Life at Aditude: Ashley Ferguson
Ad Operations
6 Barriers Publishers Face in Ad Tech
Revenue Operations
Bid Throttling vs. Prebid Timeouts: Understanding the Differences and Best Practices for Maximizing Ad Revenue
Ad Operations
What Publishers Need to Know About Ad Injections
Behind the Scenes
Life at Aditude: Lisa Zhao
Revenue Operations
How Aditude’s Tude Server Helps Publishers Take Control and Maximize Revenue
Revenue Operations
Ad Refresh: Maximizing Revenue Without Disrupting User Experience
Ad Operations
The Impact of Privacy Regulations in Ad Tech in 2025
Revenue Operations
How to Improve Ad Fill Rates
Revenue Operations
Aditude Wrapped 2024: Celebrating a Year of Unprecedented Growth and Innovation
Behind the Scenes
Life at Aditude: Momtchil Donev
Ad Operations
Top 5 In-Game Ad Formats for Gaming Publishers
Ad Operations
What are Video Ads?
Ad Operations
What are Display Ads?
Ad Operations
What are Native Ads?
Header Bidding
Decoding Revenue Per Session (RPS)
Behind the Scenes
Life at Aditude: Thomas McGovern
Ad Operations
Ad Tech Terms
Ad Operations
What is Ad Monetization?
Revenue Operations
Maximize Q4 Ad Revenue: 6 Proven Strategies for Publishers
Ad Operations
What is Ads.txt?
Behind the Scenes
Life at Aditude: Yirmi Lazar
Ad Operations
6 Tips to Improve User Experience with Ads
life at aditude: trish manrique
Behind the Scenes
Life at Aditude: Trish Manrique
split testing
Ad Operations
How Aditude Uses A/B Testing to Optimize Ad Performance
Behind the Scenes
Life at Aditude: Nathan Schubert
Header Bidding
Navigating Ad Tech Seasonality in the Summer
Header Bidding
8 Tips to Improve Ad Load Speed
American Flag
Revenue Operations
7 Tips to Maximize Ad Revenue in an Election Year
Behind the Scenes
Life at Aditude: Cory Mahoney
hands in the there was cash bidding
Header Bidding
Navigating the Complexities of Bid Caching in Programmatic Advertising
hand-use-mobile-phone-human-head-with-line-brain-network-technology-global-data.jpg
Ad Operations
Revolutionizing Ad Operations: Harnessing the Power of AI for Publishers
Ad Operations
How Aditude Leverages Insticator’s Demand Marketplace, a Top 5 Monetization Partner
Google Analytics
Revenue Operations
Guide to Dynamic Floor Pricing: What, Why and How
Person typing on laptop with Aditude Insights in the browser
Analytics
Unlocking Insights: Top Metrics Every Publisher Should Monitor
man typing on laptop and video ad is shown
Revenue Operations
Video Ads Landscape 2024: Key Updates to IAB, Prebid & SSPs
three phones displaying Aditude Wrapped, top moments and top team moment
Revenue Operations
Aditude 2023 Wrapped: Celebrating Wins and Looking Ahead
A group of Aditude employees working in Jared's living room
Ad Operations
Achieving Publisher Success: Why Aditude Stands Out
© 2025 Aditude Inc.