How AccuRadio Improved Operations and Reignited Growth with Aditude
The Opportunity
Founded in 2000, AccuRadio is one of the original pioneers in online music streaming. Known for its expertly human-curated stations and personalized listening experience, AccuRadio has built a loyal audience with exceptionally long session durations, averaging 2.5 hours per user.
Despite its strong user engagement, AccuRadio faced increasing challenges in scaling ad revenue. A fragmented monetization setup—built on multiple ad partners and platforms—led to unnecessary complexity, inconsistent performance, and high operational overhead. Following a revenue dip in Q4 2023, it became clear: AccuRadio needed a smarter, more efficient way to grow.
AccuRadio set out to find an ad monetization partner that could deliver more than just tools. They needed:
- Technology-driven optimization
- A reliable, responsive team
- Solutions tailored to their long-form listening model
The Approach
Introduced to Aditude through an industry peer, AccuRadio was immediately drawn to the team’s transparency, deep ad tech expertise, and hands-on approach. Aditude’s Cloud Wrapper solution promised a simplified tech stack, streamlined monetization workflows, and real-time support.
What stood out most was Aditude’s unique ability to offer the flexibility of a DIY platform with the ease of a fully managed service.
“The onboarding was smoother than anything we’ve experienced before. We were up and running quickly with minimal engineering effort.”
The Solution
After a fast and efficient onboarding process, Aditude quickly became an extension of the AccuRadio team. Communication was streamlined through a dedicated Slack channel, ensuring fast feedback loops across ad ops, product, and leadership.
Key monetization enhancements included:
- Dynamic Flooring: Enabled real-time price floor testing and adjustments based on session characteristics, driving higher yield.
- Ads.txt Management: Simplified the updating process through Aditude’s Insights platform, improving transparency and reducing errors.
- Custom Ad Units: High-impact formats—like page takeovers—were tested and optimized for AccuRadio’s unique listening sessions.
- Real-Time Collaboration: Shared visibility into performance and the ability to act quickly on new ideas made experimentation fast and effective.
“It doesn’t feel like requests go into a black hole. When we bring something to Aditude, they act on it—quickly. That’s rare in this industry.”
The Results
- Since partnering with Aditude, AccuRadio has seen significant improvements in both monetization and operational efficiency. From April 2023 to April 2025, AccuRadio has seen:
- 25% increase in average CPMs from April 2023 to April 2025
- 60% boost in viewability over the same two-year period
- 8% lift in revenue per session (RPS) through optimization and ad unit testing
- Streamlined operations with centralized reporting, reduced manual invoicing, and improved team efficiency
- Accelerated testing and implementation cycles for new formats and monetization strategies, enabling faster revenue experimentation
Looking Ahead
Through its partnership with Aditude, AccuRadio has transformed its ad monetization from fragmented and stagnant to streamlined and growth-oriented. With open communication, custom solutions, and a proactive team focused on results, Aditude continues to deliver on its promise to help AccuRadio unlock new revenue while keeping the listener experience front and center.
“We were looking for a partner that understood the complexity of our business and moved fast. Many solutions will tell you that they’ll provide a 20-30% lift in revenue. Guess what? Aditude has delivered that—and more. The transparency, responsiveness, and results have made a real impact.”