How Dexerto Increased Revenue and Ads Per Session with Aditude
The Opportunity
Dexerto is a global digital media publisher covering esports, gaming, and digital entertainment. As a programmatic-first company, monetization is critical to their business, but prior to 2021, their setup had room to grow.
Before partnering with Aditude, Dexerto was working with another ad monetization solution. While that partnership solved several initial challenges, the team felt their monetization potential wasn’t being fully realized. They lacked robust SSP integrations, a dynamic flooring strategy, and access to the latest revenue-driving technology.
Dexerto needed a partner who could deliver better results—both in revenue and service—without adding operational strain.
The Approach
After hearing about Aditude through trusted industry peers and reconnecting with former colleagues now working there, Dexerto decided to test Aditude’s Cloud Wrapper as a direct comparison to their ad monetization solution.
Their goals were clear:
- Maximize monetization potential across all inventory
- Reduce latency and improve impressions per session
- Offload manual processes like floor price management
- Work with a tech partner who understands the unique needs of publishers and agencies alike
“There wasn’t one magic thing anyone said to get us to switch to Aditude—it was the numbers. Aditude showed strong performance right away, and that spoke for itself.”
The Solution
Dexerto launched Aditude’s Cloud Wrapper across their site and immediately saw meaningful performance improvements:
- Faster page load speeds, driving more impressions per session
- Revenue uplift, outperforming their previous setup in side-by-side comparisons
- Built-in dynamic flooring, saving time and simplifying yield management
- Refresh rate optimization, increasing RPM without degrading UX
- Dedicated support, with the Aditude team offering quick turnaround and strategic recommendations
Beyond the technology, what stood out to Dexerto was Aditude’s high-touch partnership model. As an agency and publisher, Dexerto often has complex demands—requiring flexibility, responsiveness, and publishing-specific knowledge.
The Results
Working with Aditude delivered both immediate impact and long-term efficiency.
Key Outcomes:
- 15% revenue lift using Cloud Wrapper
- 10% increase in Ads Per Session, driven by faster load speeds and smart refresh to improve UX (comparing the first 30 days to the first year)
- Reduced internal workload, thanks to dynamic flooring and hands-on support
- Improved operational agility, with Aditude often proposing better solutions before Dexerto even asks
- Stronger relationships, with direct Slack access to the Aditude team available even across time zones
“At Dexerto, we’re a high-touch publisher—we run an agency model and have complex, often time-sensitive demands. What sets Aditude apart is how deeply they understand publishing, not just technology. Their support is fast, thoughtful, and genuinely collaborative. They’ve helped us move faster, monetize better, and think more strategically about our setup. From dynamic flooring to refresh tech to the late-night Slack replies, Aditude delivers on all fronts. It doesn’t feel like we’re working with a vendor. It feels like a true extension of our team.”