How Flightradar24 boosted revenue by 69.57% in the first month
The Opportunity
Flightradar24 was seeking to elevate its ad monetization strategy. While they had a solid foundation with Google products and experimented with Prebid setups, they wanted to explore new growth opportunities. They were looking for a comprehensive solution that could not only streamline their ad stack but also connect them with high-value advertisers and offer ongoing optimization to drive revenue growth.
Flightradar24’s goal was to partner with a provider who could enhance their ad performance while reducing operational complexities, allowing them to focus on their core business while maximizing revenue potential.
The Solution
After thorough research and industry recommendations, Flightradar24 chose Aditude as their ad monetization partner. Aditude stood out for its combination of advanced technology, hands-on support, and a cost-effective approach to ad management. Their expertise in connecting publishers with key demand partners in critical markets, such as the U.S., was a perfect fit for Flightradar24's high-traffic regions.
Aditude's dynamic wrapper technology provided the flexibility Flightradar24 needed to implement new monetization strategies, such as ad refresh, while ensuring seamless connectivity with top-tier advertisers. Throughout the integration process, Aditude’s proactive support team guided Flightradar24, ensuring a smooth and efficient transition to the new platform. The collaboration quickly paid off, with Flightradar24 seeing an immediate and significant lift in revenue.
The Results
In just the first month of the partnership, Flightradar24 experienced a 69.57% increase in revenue per session. This upward trend has continued, supported by Aditude’s ability to connect Flightradar24 with additional programmatic partners and boost demand-side connections. Even with normal traffic fluctuations due to seasonality, Flightradar24 has enjoyed stable and growing revenues thanks to Aditude’s ad refresh technology and strong connections with premium demand sources.
“Working with Aditude has been a good experience for Flightradar24. Their dedicated support and ability to connect us with key partners have made a significant impact on our ad revenue. We’ve seen a steady increase in performance metrics, and their team truly feels like an extension of ours, ensuring we get the most out of our ad stack.”
Conclusion
The partnership between Aditude and Flightradar24 has unlocked new opportunities for both revenue growth and ad performance optimization. Aditude’s flexible and tailored approach enabled Flightradar24 to simplify their ad operations while accessing key advertising partners in high-value markets.
As Flightradar24 continues to grow, they remain confident in Aditude’s capabilities to help them diversify their ad revenue, increase user engagement, and build on their success in key markets.