How LoveToKnow Streamlined Monetization and Increased Revenue with Aditude
The Opportunity
LoveToKnow, the digital publisher behind Yourdictionary.com and a network of popular content brands, has long been focused on delivering exceptional content experiences supported by efficient, high-performing programmatic monetization.
With a programmatic-first strategy and strong audience reach, the team saw an opportunity to maximize yield on key properties, starting with Yourdictionary.com. Already a high-traffic site, Yourdictionary.com had untapped potential for deeper optimization, and LoveToKnow was ready to explore new technology partners who could help unlock it.
The Approach
Like many successful digital publishers, LoveToKnow actively explores ways to evolve and strengthen its monetization strategy. While they had been working with Hashtag Labs, they were also looking to complement that setup by testing new approaches.
Their goals were clear:
- Reduce latency and increase impressions per pageview
- Streamline operations across properties
- Identify high-performing bidders through data-driven testing
- Gain access to innovative yield tools without adding vendor complexity
“We wanted to make sure we weren’t leaving money on the table—especially with WordFinder, which makes up the bulk of our traffic.”
The Solution
LoveToKnow began working with Aditude in 2022, starting with a strategic test on WordFinder. That test quickly delivered results, prompting a gradual migration of additional sites to Aditude’s Cloud Wrapper.
In 2024, when Aditude acquired Hashtag Labs, the timing aligned perfectly with LoveToKnow’s plans to unify its monetization under one stack. Aditude’s team managed the backend transition with minimal lift required from LoveToKnow—freeing up time and resources for continued optimization.
Key solutions included:
- Aditude Cloud Wrapper, replacing the previous tech stack
- A/B Testing, enabling precise evaluation of new bidders
- Built-in Dynamic Flooring, improving CPMs without third-party fees
- Refresh Rate Optimization, tailored by ad slot
- On-Demand Support, with direct Slack access to the Aditude team
“When we heard Aditude was acquiring Hashtag Labs, I was pumped. Consolidation meant greater efficiency, and Aditude makes it easy to test and move quickly.”
The Results
- LoveToKnow’s strategic partnership with Aditude delivered immediate and measurable gains—particularly on WordFinder.com.
- Key Outcomes:
- Aditude’s Cloud Wrapper drove a +6% uplift in fill rate and a +39% increase in impressions per pageview for WordFinder.com upon onboarding
- Year-over-year, WordFinder.com saw a +2% uplift in fill rate, a +18% increase in impressions per pageview, and a +21% uplift in revenue
- With the acquisition of Hashtag Labs, Aditude began migrating additional properties, starting with LoveToKnow.com
- In direct comparison tests, LoveToKnow.com experienced a +9% revenue uplift using Aditude’s wrapper over HTL’s
- Improved page performance and latency, contributing to more monetizable ad calls
- Zero additional fees for features like dynamic flooring or traffic shaping
- Simplified tech stack, reducing reliance on external vendors and freeing up internal resources
With Aditude’s wrapper powering their monetization, the team gained both performance and peace of mind, knowing they had a responsive, expert partner to help navigate the evolving programmatic landscape.
“Aditude makes it easy to explore new ideas and validate opportunities. They’ve helped us move faster and make smarter decisions.”
Looking Ahead
LoveToKnow is continuing its phased transition to Aditude across its entire portfolio, confident in the platform’s ability to deliver long-term results. With Aditude’s built-in tooling and hands-on support, the team is empowered to focus on what matters most: growth, innovation, and delivering great content to their audience.
“We rely on Aditude to help us stay ahead. They’ve become a trusted extension of our team—always responsive, proactive, and aligned with our goals.”