How Medal.tv saw a MoM lift of 19.8% in revenue with Aditude

Medal.tv is the largest game-clipping social platform of the leading free game recording software on the market, where millions of people clip, edit, and share every funny, cool, or even wholesome moment with their friends or the world. However, despite its popularity, Medal.tv was missing an effective ad monetization strategy. The team faced significant challenges in establishing its ad revenue stream. Initial attempts to work with various partners were unsuccessful, as these companies lacked the expertise to navigate the unique challenges of desktop applications. Medal.tv required a technology solution and a patient, hands-on partner to guide them through building a sustainable monetization framework.

Medal.tv’s journey with Aditude began through a mutual connection, recognizing Aditude’s expertise in desktop applications and tailored ad solutions. Aditude began the partnership by providing a fully managed service, enabling Medal.tv to generate immediate revenue while learning about programmatic advertising. This initial approach helped Medal.tv build a foundation and gain confidence in ad monetization without compromising user experience. As the relationship evolved, Medal.tv transitioned to a tech-driven partnership, leveraging Aditude’s solutions for dynamic bid optimization, custom ad units, and flexible implementations tailored to Medal.tv’s specific needs while bringing all programmatic relationships in-house.

Medal.tv implemented Cloud Wrapper to optimize ad performance and began utilizing Insights for actionable data and analytics, allowing them to make informed decisions and improve their programmatic strategy. About six months into the partnership, Medal.tv transitioned to Tude Server, replacing Google Ad Manager (GAM) as their primary ad-serving platform. This transition resolved key issues such as revenue discrepancies and inefficiencies in SSP integrations, while also enabling greater control over their ad operations. Additionally, Tude Server provided significant benefits including reduced costs, improved data accuracy, increased performance from many SSPs, and faster ad load speeds, which collectively enhanced Medal.tv’s overall advertising efficiency.

Aditude further introduced custom solutions, including dynamic flooring, optimized ad formats, and seamless integration of direct-buy campaigns. These innovations were tailored to Medal.tv’s specific needs, ensuring quick turnarounds for technical requests and minimal disruption to the user experience.

• Revenue Growth: By adopting Aditude’s innovative solutions, Medal.tv experienced a remarkable boost in ad revenue, achieving an average month-over-month increase of 19.8%, resulting in revenue growth of several million dollars per year. A key driver of this growth was Tude Server, which accounted for an impressive 10% revenue lift. Additionally, resolving discrepancies and streamlining ad delivery played a pivotal role in ensuring steady, sustained growth.
• Improved Impressions: With new ad units and testing formats for page types and user types, Medal.tv has consistently grown impressions by an average MoM lift of 11.01%.
• CPM Lift: After transitioning to Tude Server, Medal.tv saw a 20% lift in CPMs compared to GAM.
• Operational Streamlining: Medal.tv benefited from Aditude’s quick response times, hands-on support, and custom implementations, which addressed complex requirements with ease.
• Positive User Experience: Despite initial concerns, Medal.tv observed no negative impact on user retention or churn rates after implementing ads, validating the approach’s user-first design.

Through its partnership with Aditude, Medal.tv successfully established a robust ad monetization strategy tailored to its unique needs. With a combination of advanced technology and personalized support, Aditude empowered Medal.tv to unlock new revenue opportunities while maintaining its reputation as the best free game recording software. The collaboration underscored the value of a trusted partner in navigating the complexities of programmatic advertising and achieving long-term success.